House of Amrapali, Evoluzione and SR Artefacts have come together to unveil their new flagship store in Mumbai, a one-of-a-kind collaboration between three creative powerhouses.
This store ushers in a new chapter in experiential luxury retail. At the heart of this collaboration lies a reimagined space that is part gallery, part temple and wholly a tribute to India’s artistic legacy.
Spanning 4,200sq ft across two storeys, the store is thoughtfully divided into zones for fine jewellery, silverware and curated fashion, each with its own ambiance, while maintaining a cohesive, flowing experience. Rooted in timeless design, the store is more than just a retail space; it is an immersive experience that merges House of Amrapali’s rich jewellery traditions, Evoluzione’s contemporary curation and SR Artefacts’ rare collectibles and antique craftsmanship.
House of Amrapali, which encompasses Amrapali Jewels, is known for its exquisite fine jewellery and Tribe Amrapali, offering contemporary silver jewellery. Together, these two lines celebrate the rich heritage and innovative designs that define the brand. The store features over 1,000 handcrafted fine jewellery pieces from Amrapali Jewels and over 1,500 silver jewellery pieces from Tribe Amrapali. Evoluzione curates a selection of over 35 designer labels including Pret and Couture, with each label bringing its unique voice to the evolving narrative of Indian fashion. SR Artefacts brings together over 500 handcrafted collectibles, including antique silverware, temple idols, ceremonial objects and meticulously restored heritage pieces, each echoing India’s rich artisanal legacy. The store also features a curated selection of Ananya Fine Jewellery – a London-based fine jewellery brand founded by Ananya Malhotra. Known for its Chakra collection, the brand blends traditional Indian spiritual motifs with contemporary design, focusing on the healing properties of coloured gemstones.
