Frasers Group has unveiled FRASERS Dundee, a dynamic new retail destination set to transform the local shopping scene.
Occupying the three-storey former Debenhams unit at Overgate Shopping Centre, FRASERS has revitalised the space, creating over 80 new jobs and offering an expertly curated selection of leading brands across sports, premium fashion and beauty.
“We’re always looking for new and innovative ways to inspire our customers and create standout shopping experiences,” said Lauren Barrie, Group Head of Retail at Frasers Group. “Our new FRASERS concept store in Dundee does exactly that, bringing together sport, premium fashion, lifestyle and beauty under one roof. We’re proud to be a part of shaping the future of Dundee’s retail landscape with this exciting new addition.”
Situated on the ground floor, FRASERS reimagines the traditional department store with a fresh, vibrant atmosphere. Dedicated zones for menswear, womenswear and kidswear bring together a premium selection of sought-after brands including Coach, BOSS, Barbour, C.P. Company and UGG. Each area is thoughtfully arranged to showcase these leading labels, providing customers with a wide range of high-quality premium fashion options for all ages. A new addition to FRASERS Dundee is the elevated Denim Concept, a dedicated space spotlighting the latest trends and innovations in premium denim, from brands including Levi’s, Tommy Jeans and Replay.
The store’s unrivalled Beauty Hall caters to the beauty community’s ever-evolving appetite across categories including makeup, skincare, wellness, haircare and grooming. Featuring a carefully curated selection of luxury and cult favourites from Charlotte Tilbury, Dior Beauty, Creed and Trinny London – marking its FRASERS debut. From beauty to fashion, every corner of the store is designed to cater to the evolving needs and expectations of today’s shopper.
