After more than two decades in business, the online grocer FreshDirect is opening its first physical retail space.
Located on Main, in Southampton, New York, on Long Island, the pop-up store is set to debut over the Memorial Day weekend and will welcome customers through to the end of December. It will offer a selection of seasonal favourites, local products and FreshDirect’s signature fresh groceries.
Located on Main Street in the East End village, the debut FreshDirect store was designed to evoke the “charm of a classic farmers market” with wooden pallets, crates and natural textures on display. Guests can shop a curated selection of local favourites, including farm-fresh produce, small-batch cheeses, olive oils and seasonal items from regional farms. A dedicated Jack’s Stir Brew Coffee counter offers its signature drinks alongside FreshDirect’s croissants and specialty prepared foods.
FreshDirect on Main pop-up will also offer in-store experiences, including ice cream socials and wine and cheese tastings. In June, FreshDirect is also taking over a house in East Hampton to host a series of larger events, such as pizza-making classes and a “Tiny Tastemakers” event series for kids that will bring FreshDirect’s “relationships to life”, giving families the chance to meet the local farmers and artisans who partner with the grocer.
