Fuzzy’s Taco Shop Pilots New Store

The fast-casual taco chain Fuzzy’s Taco Shop is debuting a new hospitality-focused store model in its home state.

Fuzzy’s Taco Shop is opening a new location on 16 June in Sugar Land, Texas (a suburb of Houston) that will feature a new dining experience highlighted by full-service hospitality, digital innovations and a refreshed menu.

Unlike traditional Fuzzy’s locations where guests order at the counter and collect their food at a pickup window, the Sugar Land restaurant will offer tableside service. Guests will be welcomed to take a seat and an employee will come take their orders.

New additions to the menu include the Texas Brisket Taco, the Cali-Style Steak Taco, the Sonora Relleno and the Ultimate Nachos.

“We’re excited to pilot this new model that puts hospitality front and centre while simplifying the overall experience for our guests,” said Patrick Kirk, President of Fuzzy’s. “Sugar Land is helping us find that sweet spot between fast casual and full-service, with a streamlined menu, bold new taco creations and a margarita line-up that puts our bar front and centre.”

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