The italian fashion house, Gucci has now joined a growing number of fashion brands and retailers that use AR to help potential customers when making their purchasing decisions. Last week, Gucci and technology partner Wannaby added an AR feature onto the official Gucci App, which allows customers to try on the popular Ace sneaker (that’s trainer, if you’re in the UK).
“The technology will allow Gucci to present the newest models to its fans, provide an engaging experience and an opportunity to interact with upcoming shoe collections that are only scheduled for release,” announced the fashion house in a press release published on Wednesday.
The Ace sneaker allows customers to express their own individuality through various ever-changing decorations. Using Wannaby’s latest Try-on technology (currently available only on iOS), they can see what different models of the Ace sneaker look like when worn: All they have to do is select the model of their choice via the app, point their mobile device’s camera at their feet and ‘try on’ the selected pair of shoes virtually.
