The special ‘Gucci in Kyoto’ project by the brand, which celebrates 100 years of Gucci, will be held at two temples and townhouses in Kyoto.

The festival event was first held at Kiyomizu-dera, where the latest collection ‘Aria’ was unveiled for the first time in Japan. The collection was initially released in April by Creative Director Alessandro Michele and means ‘air’ or ‘breath’ in Italian.

At Kiyomizu-dera, the story of Gucci’s creations and rebirth was expressed through a series of illuminations, dedicated dances, collection pieces and iconic crystal heart installations, including the Niomon, Nishimon, Kyodo, Tamura-do and Okunoin.

As well as this, the high jewellery collection ‘Hortus Deliciarum’ and a new fine watch were unveiled at Ninnaji Temple. Furthermore, the experience-based Gucci Bamboo House, will open to the public from tomorrow, Thursday July 22, with a focus on bags with bamboo handles. The experience store will open at the former Kawasaki family residence on Shinmachi-dori, which is a tangible cultural property.