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Harvey Nichols reveals new Hong Kong omnichannel shopping experience by Studio Four IV

The Harvey Nichols flagship at Pacific Place has reopened after a three-month refurbishment, adopting a new store model which takes up just half the space of the original store. The department store has for the first time combined its local offline offer with its worldwide online range of products so the company says despite the smaller footprint, the number of products on sale has trebled. 

In a statement, the company said this is the first Harvey Nichols flagship store in the world to launch this omni-channel concept, ‘with an aim to drive the most immersive, enjoyable, and personalised shopping experience possible.’ – The store now offers a wider selection of up-and-coming fashion brands, especially designer labels from Korea and Japan: 300 womenswear labels are now on offer and 10 for menswear. Of those, more than 160 brands are exclusively available in Harvey Nichols and 20 more brands are making their Hong Kong debut. 

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