The Alicante-based optical brand is expanding its national sales network. As part of its growth strategy, Hawkers has focused on the Aragonese capital with the opening of a new store located in the La Torre Outlet Zaragoza shopping centre.
The store’s interior has been designed under the brand’s new concept, featuring a modern and avant-garde style and focused on offering an enhanced and personalised shopping experience. The design features a grey colour palette with contrasting fluorescent details, strongly inspired by the world of motorsports.
With this opening, which marks the brand’s first outlet in Aragon, the sunglasses and prescription eyewear brand strengthens its presence in the city, where until now it only had one store located in the Puerto Venecia shopping centre.
Founded in 2013 by Iñaki Soriano, Pablo Sánchez and brothers Alejandro and David Moreno, the digitally native brand currently manages a retail network of more than 70 stores across Spain, Italy and Portugal, 20 of which are opticians. Hawkers are currently sold in more than 80 countries worldwide through its e-commerce platform.
