HHLA, Formerly the Promenade at Howard Hughes Center, Reemerges as an LA inspired Entertainment Destination. The Promenade at Howard Hughes Center, a landmark retail property in the heart of Los Angeles’ Playa District, will officially reemerge as HHLA this fall.

To kick-off its reopening, the freshly redesigned retail and entertainment center will host Los Angeles’ first immersive pop-up museum to celebrate sneaker culture, Sneakertopia, opening for a limited time beginning November 1, 2019. 

The iconic retail space, anchored by Cinemark 18 and XD, has been completely transformed into more than 248,000 square feet of Los Angeles-inspired retail, entertainment and dining experiences. Sneakertopia, which will premiere exclusively at HHLA, provides visitors an immersive look into sneaker culture, featuring the rarest kicks, larger-than-life murals, and limited-edition merchandise drops.

‘HHLA was designed to serve as a morning-to-late-night entertainment portal the entire family can enjoy, Sneakertopia is a wonderful example of the types of exciting and authentically L.A.-inspired experiences we aim to provide for both locals and visitors to the area. Toni Killeen of The Festival Companies.