Brand Studio Lifestyle has unveiled a new flagship store for its Highlander and Tokyo Talkies brands in Bangalore’s JP Nagar, marking its 40th store in India.
This comes as the company expands its retail footprint across the city, with the goal of opening 75 exclusive stores in the country by next March.
The store spans 12,000sq ft and is designed to provide customers with an immersive retail experience by blending scale, design and accessibility.
“This flagship store is a mega platform to showcase the breadth of the latest trending styles launched each month,” said Shyam S Prasad, CEO of Brand Studio Lifestyle. “Customers have the opportunity to explore the best in global fashion in this vast space and experience the fashionable assortment on offer.”
The JP Nagar location will serve as a template for the company’s upcoming large-format stores across metro cities. In a statement, Brand Studio Lifestyle said it will also expand its retail presence through shop-in-shop formats across 600 points of sale in large format stores and multi-brand outlets.
