H&M is set to open a Home concept store in Bullring, Birmingham this Autumn. The new 5705 sq ft store will offer a new level of customer service as well as a full assortment including furniture and lamps. The concept first launched last year across five European markets.

“It is so exciting that we now enter Birmingham with our new concept and offer. Our Concept Store is a strong complement to our digital offer and we look forward to present our assortment and concept in more detail closer to the opening”, H&M Home general manager Peter Klagsmark said.

The opening date is yet to be confirmed and all the information regarding products, services and experiences will be revealed closer to opening. Make sure to check the Retail & Leisure International website regularly for all your up to date news in everything Retail & Leisure. www.rli.uk.com