The business has kicked off its planned expansion in Los Angeles with a two-storey flagship store at a historic landmark.
The Swedish apparel giant has debuted its reimagined store concept at The Original Farmers Market, an iconic venue with close to 90 grocers, retailers and restaurants, located at 3rd and Fairfax, adjacent to popular shopping centre The Grove. Spanning approximately 15,000sq ft across two floors, the store offers H&M’s full assortment of womenswear and menswear and marks the first of several new stores planned for Los Angeles this year.
H&M is touting its new flagship store as introducing a more “curated” customer journey with upgraded interiors and enhanced service features. Interior upgrades include translucent display walls, fluted stucco surfaces that aim to bring texture and warmth and modular fixtures that allow the brand to showcase multiple fashion narratives simultaneously. The updated design is an evolution of H&M’s Times Square store concept, which opened last year in Manhattan’s Times Square.
“H&M’s debut at The Original Farmers Market marks an exciting milestone in our Los Angeles expansion, serving as the first of several new store openings planned throughout the year,” said Michael Beaumont, Head of Expansion for H&M Americas. “This flagship location introduces an elevated shopping experience – designed to complement H&M’s strong fashion assortment and create a more inspirational environment for customers.”
