Braehead, one of the UK’s most popular retail and leisure destinations, owned by property company SGS and asset managed by Global Mutual Properties, is pleased to announce that H&M opened the doors to its new store at the centre on Friday.
H&M has re-located from its former unit to a new ground floor space, spanning 17,000sq ft, on a 10-year lease. Visitors to the store will enjoy a new, bespoke interior, with an emphasis on creating a warmer and more relaxed environment. The upgraded store comes as the retailer steps up investment in both its physical and digital stores, with a renewed focus on the integrated customer experience, as well as sustainability.
To celebrate the opening, H&M will collaborate with Glasgow-based talent and businesses over the coming months, for a series of in-store events and projects. On opening day, Liana Mostafa, who created H&M’s Glasgow launch campaign, will be hosting an in-person pottery masterclass with The Craft Pottery Studio, and provide textile-screen printing on organic tote bags. The store will also feature painted art pieces and a live in-store art installation developed by songwriter and graphic artist, Rachel E Miller.
With sustainability at its core, the new store will also offer H&M’s Garment Collection and Recycling service. This allows customers to donate any unwanted clothes and textiles, by any brand, whilst shopping in-store. All items are recycled, with 0% going to landfill and customers are rewarded through Conscious Points and digital vouchers.
Founded in Sweden in 1947, H&M opened its first UK store in 1976. Over forty years later, its UK and Ireland portfolio has grown to include more than 240 stores.
