HMV is taking the next step in its revival with opening of a huge experiential store in Birmingham, as the retailer’s new owner hints at more store openings over the next year.
The HMV Vault, slated to open tomorrow at Dale End, measures 25,000 sq ft and will become the largest music and entertainment retail space in Europe once open.
It will stock 100,000 LPs and CDs, 20,000 Blu-ray and over 40,000 DVD titles, and offer a large performance area at its centre that will see former One Direction singer Liam Payne take to the stage during tomorrow’s launch event.
