Icicle’s appetite for expansion beyond China first led to the opening of offices in Paris a few years ago, then to the acquisition of Parisian label Carven one year ago and now finally, after lengthy preparations, to a retail presence in Paris for the group’s eponymous luxury label, a major milestone that was achieved on September 16.
On that date, the first flagship store outside China for the mixed-gender luxury ready-to-wear label opened to the public at a prestigious location, 35 avenue Georges V, inside a late-19th century palatial building.
The building at 35 avenue Georges V underwent lengthy renovation work, eventually yielding a retail area of over 440 m2 with decidedly modern, pared-down interiors designed by Bernard Dubois. According to Icicle, it forms a bridge between China and the West, combining all-white minimalism with charming alcoves, lending the premises a unique feel.
The store carries Icicle’s women’s and men’s ready-to-wear lines, its fashion accessories and a more creative line called ‘Atelier’, designed in Paris by a dedicated studio.
The building’s majestic architecture echoes Icicle’s timeless luxe positioning, showcasing a style characterised by finely cut clothes made in sumptuous materials.
It is a hybrid store with a lifestyle feel, within which Icicle, a label with a sustainable approach in synch with nature, offers a range of home decoration products and other objects alongside its fashion collections. Of the building’s four floors, the top floor looks like a culture centre, with over 500 items on display.