More than a hotel, the brand is designed to be the essential “third space” – a lifestyle destination that helps travellers fully embrace life.
IHG Hotels & Resorts is introducing EVEN® Hotels, a premium lifestyle brand where wellness has been reimagined and designed for travellers who want to live at their fullest, even on the road. For investors, it offers a scalable, high-margin platform with a distinct, contemporary positioning that stands out in its segment.
Tailored for the Middle East through in-depth research and regional understanding, it recognises that wellness means different things to different people. Built around feel-good energy, the experience flexes effortlessly, from indulgent relaxation to high-energy fitness and mindful moments, adapting naturally to every traveller.
The EVEN® experience is inspired by a biophilic-palette that translates the region’s majestic natural beauty and hues into built form, while creating uplifting spaces. The EVEN® guest room distils this philosophy – the essence of balance. Each room is a personal retreat, where elegant aesthetics meet intuitive function: a restorative sleep space, a nourishing nook, a spa-inspired bathroom and the brand’s signature wellness zone – tailored for effortless feel-good energy. Guests can choose their pace here, with the option of a calming corner for unwinding or in-room fitness gear for an energising boost.
This integrated wellness model extends throughout the hotel. The dining concept offers a range from functional, health-conscious options to more social and indulgent experiences. The Athletic Studio raises the bar with dedicated zones for strength, cardio and recovery, while the spa is curated for restorative tailored rituals. A key brand differentiator is the ‘EVEN Edit’ – a program that re-imagines wellness with thoughtful rituals and feel-good pauses, seamlessly woven during the stay. Co-created with Raison d’Etre, a world-leading spa and wellness management consultancy, it’s a complete ecosystem of feel-good energy – a layer of detail and expertise that makes EVEN® truly unique in its segment.
