IKEA has launched its highly anticipated Brighton store. The opening marks an important milestone in the retailer’s strategy to bring its iconic home furnishing range closer to where the many people live, work and shop.
The opening of IKEA Brighton in Churchill Square Shopping Centre was celebrated with a ribbon cutting ceremony, attended by Councillor Amanda Grimshaw BEM, alongside the store’s 150 team of dedicated co-workers.
The opening forms part of IKEA’s strategy to expand its presence in city centres with smaller formats, improving accessibility for customers across the UK. The new IKEA Brighton store spans 6,695sq m of retail space across two storeys and is designed with the community at its heart, featuring five roomsets co-created with residents to reflect life at home in the city.
Customers can browse a curated selection of 2,600 home furnishing accessories and small furniture items, available for immediate purchase. For larger items, customers can order in-store from IKEA’s full range for home delivery or collection.
IKEA Brighton delivers the traditional IKEA experience, featuring inspiring roomsets, a market-hall, expert planning consultations for kitchen and bedroom storage, second hand finds in Re-Shop and Re-use and IKEA’s popular dining options, including a 100-seater Swedish Deli restaurant.
Karina Gilpin, Market Manager at IKEA Brighton, said: “It is fantastic to officially open the doors of our IKEA Brighton store, in the heart of the city. We have had such a warm welcome from the community, and we loved celebrating the opening with our first customers today. This store represents our commitment to making IKEA more accessible to city residents. Whether customers visit to explore our inspiring roomsets, plan their dream spaces or simply to enjoy a taste of Sweden, we hope everyone feels at home here.”
