John Smedley has just opened a new retail store concept in Futako Tamagawa, Tokyo. Which is part of their expansion plans to open five new stores across the next two years, alongside business partner the BIGI group owned by Mitsui & Co Ltd. Futako Tamagawa marks the first of the new store concept roll out in Japan as seen in John Smedley’s new London stores within St James’s and Marylebone.
The location offers a single storey shopping environment of 1100 square feet, and showcases both the menswear and womenswear mainline collections, alongside exclusive products for the Japanese market.
Ian Maclean, Managing Director at John Smedley, commented: “With our history of selling in Japan going back over 100 years, John Smedley is held in the highest regard by discerning Japanese consumers for the quality of our fine knitwear. Our goal is to build on this premier position and better present our very best products in the market through considered expansion, and the new store showcases the first step in achieving this goal.”
The project led by Mr. Hitoshi Takeuchi, Design Director and CEO of the BIGI group and Global Marketing & Design Director Jess Mcguire-Dudley of John Smedley, has been co -designed by Mr. Masakatsu Tsumura, and continues the focus on high quality materials that stay true to the brand’s roots, and minimalist design to allow the tactile nature of the product to shine.