The brand is translating its sporting heritage into a permanent Paris café, formalising its expansion into hospitality as part of a broader lifestyle strategy.
Earlier this month, Lacoste inaugurated its first permanent Café Lacoste in Paris’s eighth arrondissement. Located a short walk from its Champs-Élysées flagship store, the 100sq m space with 65 seats marks the latest hospitality activation for the brand within its home city.
The Café Lacoste Paris follows a successful trial in Monaco and is developed in partnership with the Giraudi Group – founded by Riccardo Giraudi – which has built international restaurant concepts for more than two decades. The collaboration pairs Lacoste’s French sporting codes with the group’s operational and culinary expertise, positioning the café as a considered lifestyle extension to the luxury brand.
The interior set-up and furnishings of Café Lacoste are aligned with the Maison’s identity. The interior revisits core brand codes – deep green and off-white tones, touches of terracotta, noble materials and architectural lines inspired by the geometry of the tennis court. The effect reinforces Lacoste’s link between retail, sport and hospitality. The venue is designed around the contemporary urban rhythms of Lacoste’s customers, offering dine-in and takeaway – with delivery planned. Its proximity to the flagship strengthens the ecosystem of fashion, sport and now gastronomy operating within the same neighbourhood footprint.
