Lazada will hold its first Lazada Mid-Year Festival on July 12. Following its new theme ‘Go Where Your Heart Beats’, the festival will launch across all six of its markets in Southeast Asia for 24 hours.
Consumers will get access to a wide assortment of product deals on Lazada including branded goods and new arrivals. Other benefits during the festival include free shipping deals with participating sellers, and give-away vouchers.
“Introducing our new Mid-Year Festival during a traditionally quieter shopping season presents more chances in a year for us to bring excitement to shoppers and provide our sellers more opportunities to boost their performance,” said Jing Yin, president of Lazada Group.
As part of Lazada’s new Mid-Year Festival, the e-commerce company is expanding its ‘Shoppertainment’ strategy with its first region-wide live-streamed game show “Guess It” across six countries. The 30-minute in-app show combines a gameshow concept with professionally-generated live-streamed content.
