The Colombian lingerie, activewear and affordable beauty brand Lili Pink marks a new milestone in its regional expansion with the opening of its first Lili Pink Beauty store in Latin America, located in the Peri Roosevelt shopping centre in Guatemala City.
This launch represents a strategic step in strengthening the brand in the Central American market, with its unique offering of style, innovation and affordable prices.
The new space, designed with Lili Pink’s signature DNA, is exclusively for the contemporary woman seeking quality and trends at competitive prices. The Lili Pink Beauty line integrates a portfolio that encompasses personal care products, cosmetics, accessories and items that complement the brand’s universe, with the goal of offering a comprehensive shopping experience. This approach responds to the growing demand of a consumer who values both aesthetics and functionality.
With over a decade of presence in the market and more than 300 points of sale in Colombia and other countries, Lili Pink has established itself as one of the most dynamic brands in the region. Its formula for success combines a flexible rotation of collections, a versatile offering ranging from intimates and sportswear to accessories and beauty and an affordable pricing model that democratises access to fashion and personal care. The opening in Guatemala reaffirms its commitment to bringing this philosophy to new territories.
