The well-known football club has opened its first standalone store in Hong Kong, marking its 20th such outlet worldwide.
The new store, located at the Kai Tak Sports Park, coincides with a five-year extension of the club’s partnership with All Star Partner, a sports and e-commerce retailer specialising in global sports brand merchandising and licensing.
Tailored for the club’s growing fan base in the region, the store offers the complete range of official Liverpool FC merchandise, including club-branded apparel, exclusive collections and the latest product releases.
“We are confident that this LFC standalone store will not only provide Hong Kong and regional fans with a wide range of official merchandise to satisfy their passion for collection but also create an exclusive space for fan interaction, allowing them to immerse themselves in LFC’s unique football culture,” said Luo Bin, CEO of All Star Partner.
Lee Dwerryhouse, Senior VP of Merchandising at LFC, also reiterated that Asia remains a key strategic market for the club, underscoring its importance in the club’s global retail and fan engagement strategy.
The new Hong Kong store brings LFC’s standalone store count in Asia to nine. In addition, the club operates over 100 shops-in-shops, pop-up locations and a robust network of e-commerce platforms tailored for Asian markets.
