Loewe has launched its own retail destination in Austria: The Spanish luxury brand recently opened its first store in Vienna as a flagship location in the country.
In the middle of Kohlmarkt, one of Vienna’s central shopping streets known for its luxury stores, Loewe presents a comprehensive range of women’s and men’s fashion, bags, accessories, shoes, small leather goods, glasses and jewellery as well as scarves and shawls in a sales area measuring 347sq m.
The interior of Loewe’s new store mixes textures, colours and shapes with handmade ceramic tiles in shades of brown, green, white and silver which harmonise with tactile marble. Other materials used, such as oak, brass and concrete, contrast with the soft opulence of linen and velvet textiles.
In store, a curated selection of furniture rounds off the space: the organic shapes of chairs by George Nakashima and filigree N33 and Akari 1A lamps by Isamu Noguchi complement the angular lines of Utrecht chairs by Gerrit Thomas Rietveld.
The store also features Berin Club armchairs and antique Spanish ceramic vessels. Signature Loewe designs, including a table made of recycled leather and a bench made of quilted leather, are intended to underline the brand’s focus on high-quality manufacturing. Custom-made wool carpets from Spain, featuring reproductions of abstract landscapes by British textile artist John Allen, round off the interior.
