The pioneering retail platform championing independent, conscious fashion and lifestyle brands, Lone Design Club (LDC) returns to the capital with a new retail pop-up inside the iconic Battersea Power Station.
Marking its longest pop-up to date and its first London location in over a year, Battersea Power Station is a five month residency following 18 months of building Revolving Spaces, LDC’s new proptech platform. Designed to unlock physical retail for fashion and lifestyle brands, Revolving Spaces helps landlords activate underused space on high streets across the UK with curated, flexible concepts.
LDC’s mission extends far beyond simply opening stores. As the incubation arm of its wider ecosystem, it scouts and supports the next wave of standout brands to enter physical retail and more established brands to have an expansion partner, providing everything from staffing, logistics and visual merchandising to fit-out and day-to-day operations. This allows businesses to focus on what matters most: marketing, community building and product curation, whilst LDC take care of the operations and logistics of growing their brand in real life.
Following a series of successful national rollouts including recent activations in Cardiff and Bristol, LDC’s return to London signals a continued demand for thoughtfully curated, purpose-led retail. The new store will spotlight a handpicked selection of emerging designers and sustainable fashion labels in a space designed for discovery, storytelling and community.
