From 6 June to 2 September, Longchamp will operate a new facet of its art of living with the opening of a pop-up café at 45 rue Vieille du Temple, in the heart of Paris’s Marais district.
In a poetic scenography designed by artist Constantin Riant, the space showcases blue and white lines. On the walls, light wood shelves display handcrafted ceramics, art books and pieces from the house.
At the heart of the experience is a café area where you can enjoy hot drinks and sweet or savoury treats throughout the day, as well as a pop-up bookstore where visitors can write and send a postcard. “Unique experiences will immerse visitors in a creative universe, reflecting Longchamp’s Fall 2025 collection,” promises Longchamp.
The company, which has more than 350 boutiques managed directly through 25 subsidiaries, saw its sales jump by 20 per cent in 2024.
