Luxury bag brand Longchamp has revamped its two boutiques in Singapore, at Ion Orchard and Marina Bay Sands.
Parisian apartments inspire both stores’ designs. Reflecting its brand’s heritage, the renovated locations, decorated with bookshelf-style shelves displaying the brand’s seasonal key items, feature a monochromatic colour pattern across the stores’ wood-clad panels.
Longchamp’s latest leather and accessories collection is displayed alongside mix-and-match decorative objects that feature a colour theme of deep green with a Parisian apartment-inspired arrangement. Earlier, Longchamp set its fiscal year sales record, powered by South Korea and Europe.



