Louis Vuitton in Thailand has unveiled a new store in Phuket, its first store outside the capital city of Bangkok. Located in Central Phuket mall, the new boutique features unique interiors as the brand wants to embrace local elements and yet keep its international spirit.
The interior expresses the maison’s codes with subtle off-white cut-out panels in a pattern that reflects Louis Vuitton’s famous monogram motif, which appears to float like lace.
The wall sculptures and installations reflect the store’s Sino-Portugese style. Finally, to reflect the environment of Louis Vuitton in Thailand, tropical plants are placed through the store to highlight “tropical modernism”.