The UK’s largest specialist wine retailer, Majestic, has kicked off the summer in style by opening the doors to its newest store in Thame.
The 1,680sq ft store is perfectly placed in the heart of the popular High Street, just a stone’s throw from Waitrose, Sainsbury’s and a host of bustling bars and restaurants. Majestic has taken on the unit previously occupied by Newitt’s of Thame, a much-loved butcher that was famous in the local community and beyond for its award-winning pies and meats.
Majestic has retained a number of the butcher’s shop’s features – including its black and white tiled flooring, wooden ceiling beams and tiled walls featuring original murals – to honour the role the Newitt family played in the community for more than 50 years.
Majestic has invested in building an extension at the rear of the store to accommodate its full range of more than 1,200 high-quality wines, beers and spirits. The store has a dedicated area for 65 Fine Wines and stocks low and no alcohol alternatives, soft drinks and a newly extended range of premium snacks including crisps, olives and beersticks.
Majestic has brought its market-leading and award-winning service proposition to the Thame store, where its experienced and highly qualified expert colleagues will host free wine tastings seven days a week. Customers will have the opportunity to try a selection of wines before they buy at the in-store Tasting Counter and get expert advice from the Majestic team, all of whom are trained through the Wine and Spirit Education Trust (WSET).
Shoppers can also benefit from Majestic’s unparalleled range of complementary services including free glass hire, bespoke wedding tastings and the retailer’s unique ‘No Quibble Guarantee’, which allows customers to return any wines they don’t like in exchange for a bottle of equivalent value.



