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Mall of America Debuts Omni-Channnel Shopping for Holidays

Customers can now shop inventory from select retailers within the Mall of America online through a partnership with Adeptmind.

The online shopping experience allows consumers to shop inventory from more than 70 retailers found within the country’s largest retail and entertainment centre through an e-commerce site.

Omni-channel mall shoppers can add items from all participating stores to one online cart, purchasing with a streamlined single-cart checkout process. Customers can then pick up all their purchased items from one location within Mall of America.

The omni-channel experience, Shop MOA, is based on technology from artificial intelligence (AI) and e-commerce solutions provider Adeptmind. Mall of America partnered with Adeptmind in early August 2021 to begin piloting this omni-channel technology to coincide with back-to-school shopping.

Since that time, more than 70 retailers within Mall of America have opted into the program. The goal will be to continue growing the platform by learning and modifying the experience to make it as seamless as possible for customers.

Mall of America is not the only major shopping centre to leverage leading-edge technology to attract holiday shoppers. For the 2021 holiday season, shopping centre operator Westfield is partnering with buy now, pay later (BNPL) platform Afterpay to provide customers with an AR-activated scavenger hunt experience. The interactive experience leverages Westfield’s existing digital network, and will feature QR codes throughout participating Westfield centres in the US.

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