AEG and Crosstree Real Estate Partners, welcome the newest offering at The O2, MAMMA MIA! THE PARTY. The new immersive entertainment experience began on Thursday, 29th August, in a specially adapted venue following its highly popular show in Sweden, which has been playing to sold out crowds since 2016.
Created by ABBA’s Björn Ulvaeus, the show features entertainment lasting for over four hours including an immersive theatrical performance, three course Mediterranean feast and an ABBA disco. In this unique experience, attendees become guests in a taverna set on the Greek island of Skopelos where lead characters Nikos and his wife Kate run an exotic restaurant.
Speaking on behalf of AEG and Crosstree, Alistair Wood, EVP of Real Estate AEG Europe, said: “Whilst The O2 is well established as the world’s number one entertainment venue, we are committed to evolving the offer to reflect changes in consumer preferences and to accommodate new, innovative concepts. We are therefore delighted MAMMA MIA! THE PARTY is opening at The O2. This unique entertainment experience joins The O2 arena, ICON Outlet, our new street food and restaurant offer, Oxygen Freejumping trampoline park, and the recently upsized Cineworld, which is now London’s largest cinema, in reaffirming The O2’s status as world’s most popular integrated music, retail, entertainment and leisure venue.”
MAMMA MIA! THE PARTY adds to The O2’s food and entertainment offering which includes over 30 bars and restaurants, Up at The O2 roofwalk experience, Cineworld’s 19-screens and 4DX screen with innovative cinematic technology, Immotion VR entertainment zone, Hollywood Bowl and more. All the entertainment, sits alongside ICON Outlet, London’s premium outlet shopping destination with up to 70% off 60 superstar brands.