Earlier this month, global lifestyle brand MINISO celebrated the grand opening of its first flagship location in Melbourne, marking the largest MINISO store in the city to date.
The opening is the latest milestone in MINISO’s ongoing expansion in the Australian market as the brand continues to bring more joy to everyday moments with its diverse selection of products and signature collaborations with the world’s biggest franchises.
Spanning over 500sq m, the new flagship store is located on Level 2 of Highpoint Shopping Centre – one of Melbourne’s most popular retail destinations. Positioned near the food court, the store benefits from strong foot traffic and a vibrant shopping environment, enabling it to seamlessly integrate into the lives of local shoppers. Inside the store, customers can discover a wide range of products across categories including plush toys, stationery, beauty, lifestyle essentials and electronic accessories designed to meet practical needs and sparks moments of everyday joy.
Among the large selection of products available, the Melbourne flagship features the debut of a curated portfolio of MINISO’s most popular IP collaborations. Leading the launch is the signature MINISO vinyl plush series featuring the likes of MINISO’s Disney collections, the new Stitch series (first launched in Australia in June), Winnie the Pooh Naughty Party and Mickey Fun Crash collections, as well as the Highpoint-exclusive Ufufy Fruit Collection. Highly collectible, easy to carry anywhere and emotionally comforting, these signature vinyl plush figures are the perfect mini mates for bringing little moments of joy into any daily routine.
