The company has expanded its horizon across the Asian landscape with the opening of a new flagship store in Zhengzhou, in collaboration with local partner Xuanrong.
With this launch, the brand strengthens its global expansion strategy and its bond with the Chinese market, where Minotti is represented exclusively through single-brand spaces that reflect its philosophy and aesthetic language.
In a rapidly changing urban context, the new showroom designed by Minotti Studio stands out for its architecture, which is at once rigorous and harmonious. The large windows create a constant dialogue between inside and outside, while a landscape of green islands surrounding the building guides visitors on an immersive journey into the Minotti lifestyle.
Spread over an area of approximately 950sq m arranged over two levels, the store embodies a fluid and modern design, where gentle curves soften the geometry of the spaces, creating a visual continuum with the exterior.
On the ground floor, Wengé oak surfaces, satin-finished steel and glossy Moka lacquer dominate – the ideal setting for the 2025 Collection, featuring the Bézier seating system by Marcio Kogan / Studio MK27, Coupé by Giampiero Tagliaferri and Riley by Hannes Peer, alongside best-sellers such as Supermoon, Goodman and Dylan.
With the new Minotti Zhengzhou flagship store, the brand renews its commitment to conveying the elegance and craftsmanship of Made in Italy design to the Chinese market, shaping spaces that express a perfect balance between the Minotti style and local sensibilities.
