GoTo Foods (formerly known as Focus Brands) has announced the international debut of Moe’s Casa Mexicana, a reimagined concept born from Moe’s Southwest Grill, alongside a major 45-unit master franchise agreement in India with Unify Foodworks.
Built using insights from more than 2,000 consumers across six countries, GoTo Foods says the concept blends Mexican flavours with locally-relevant menu adaptations and flexible real estate formats optimised for growth in emerging global markets. Moe’s Casa Mexicana offers full-scale, in-line, dine-in and kiosk formats. The smaller footprints and dedicated international supply chain support make the concept ideal for high-density urban areas and developing markets alike, says GoTo Foods.
“Launching Moe’s Casa Mexicana marks a defining moment for GoTo Foods as we expand another iconic brand onto the global stage,” said Jim Holthouser, CEO of GoTo Foods. “Our platform company model has already powered successful international growth for brands like Cinnabon and Auntie Anne’s and now we’re applying that same proven approach to Moe’s Southwest Grill. With the right balance of global strategy and local market flexibility, we’re delivering consistency, innovation and operational excellence across continents.”
The first Moe’s Casa Mexicana location in India is slated to open this year, while the full 45 locations are expected to be open by 2033. GoTo Foods says it is actively targeting expansion in high-potential markets including the UK, Australia, South Korea, Saudi Arabia and the UAE.
