The brand is celebrating the holiday season with the launch of its first-ever pop-up store in the Philippines.

Moët & Chandon has chosen the bubbles of its fine champagnes as a festive symbol that has long been an integral part of the history of the House since 1743 as an icon of celebration. The champagne’s “beautifying” sparkle was the very quality that Jean Remy Moët, grandson of the Maison’s founder, championed around the world.

To share the delight of togetherness, Moët & Chandon will host a series of events inspired by the champagne’s effervescence in over 20 cities including Manila, Sydney, Johannesburg, London, Milan, Amsterdam, Madrid, Moscow, Paris, New York and Mexico City. Guests will enjoy a vast program of musical performances and immersive experiences—transforming moments of togetherness into cheerful celebrations.

For Manila’s Effervescent Activation, Moët & Chandon launches its first ever Moët Pop Up at Greenbelt 3. The Moët Pop-Up features displays of its champagnes and houses a station which enables shoppers to have bottles personalised as a gift for the season.

“We hope that Moët & Chandon’s cheerful effervescence will encourage everyone to celebrate with loved ones, glam up, and raise a toast to create unforgettable and stylish moments together. We invite everyone to visit our first pop-up store in the Philippines and discover our festive holiday offerings,” said Moët Hennessy Philippines’ Commercial Director, Michael Ellingworth.