Retail brands are now launching visual search tools for consumers

    Retail brands are now launching visual search tools for consumers
    Retail brands are now launching visual search tools for consumers

    The way online shoppers look for products online is changing—especially for younger consumers. Visual search, which is search based on images rather than text, is on the rise. 

    The reason: It helps consumers address questions that are hard to put into text-based searches, such as, “What item pairs best with these shoes?” or “Where can I find a similar jacket?”

    It’s growing in popularity: Data shows that 62% of Millennials want the ability to use visual search over any other technology, while Gartner research predicts that 30% of all searches will be “queryless” by as soon as 2020.

    As consumer habits shift around online product discovery, retailers are taking note. The visual search market is expected to exceed $25 billion this year—and by 2021, data indicates retailers that are early adopters of visual search are projected to increase their digital commerce revenue by 30%.

    Source: Forbes