The way online shoppers look for products online is changing—especially for younger consumers. Visual search, which is search based on images rather than text, is on the rise.
The reason: It helps consumers address questions that are hard to put into text-based searches, such as, “What item pairs best with these shoes?” or “Where can I find a similar jacket?”
It’s growing in popularity: Data shows that 62% of Millennials want the ability to use visual search over any other technology, while Gartner research predicts that 30% of all searches will be “queryless” by as soon as 2020.
As consumer habits shift around online product discovery, retailers are taking note. The visual search market is expected to exceed $25 billion this year—and by 2021, data indicates retailers that are early adopters of visual search are projected to increase their digital commerce revenue by 30%.