She will take up her new role on 1 September.

The company is looking to benefit from Darzins’ considerable retail experience and background in retail operational transformation. During her eight years at Accenture, she worked on the infrastructure that enabled Gap to launch its Banana Republic brand onto the UK high street. She also led a range of projects for Sainsbury’s.

Darzins founded her own management consulting practice in 2013 following four years as director of business transformation at Sky. Her past experience also includes working with Arcadia, BHS, Mothercare and Littlewoods.

Colin Porter, Moss chairman, said: “Avis’s significant track record in retail operational transformation is strategically important for the group as we look to strengthen the business for future growth. We are delighted she has decided to join the board to share her considerable experience as we pivot Moss Bros further to be a multichannel business offering with a strong ecommerce platform.”

Moss Bros has also announced that Maurice Helfgott will be stepping down as a senior independent non-executive director following nine years’ service. He will be replaced by Alex Gersh on 1 October. However, Helfgott will be staying on the board to support Porter until the company’s AGM next May.