Dubai Holding Asset Management has rebranded Nakheel Mall as Palm Jumeirah Mall, unveiling new global fashion, dining and lifestyle brands.
Dubai Holding Asset Management (DHAM), owner and operator of one of Dubai’s most extensive retail groups, has officially rebranded Nakheel Mall as Palm Jumeirah Mall.
The announcement coincided with the opening of a redeveloped section that introduces a mix of international and home-grown fashion, lifestyle and dining brands.
The new line-up features luxury and contemporary fashion houses including: Paul Smith, Boss, Lacoste, Polo Ralph Lauren, Patrizia Pepe, Luisa Spagnoli, Le Petit Bateau, Sandro, Maje, Lululemon, The Giving Movement, 12 Storeez, Lime, Furla, Silvian Heach, Pablosky, Jacardi and Swarovski. Dining options now include Home Bakery, Brunch & Cake, Le Majlis, Al Beiruti, %Arabica, Konjiki Hototogisu and Gyu Kaku, while entertainment and design concepts such as Kartell and Lego further expand the mall’s lifestyle appeal.
Since opening in 2019, Palm Jumeirah Mall has welcomed millions of visitors annually. The redevelopment and refreshed identity mark the next step in Dubai Holding Asset Management’s strategy to deliver world-class lifestyle destinations across the city.
The mall also continues to host its popular West Rooftop dining destination, home to restaurants such as 3 Cuts, Samakje, Gatsby, Chalet Berezka and The Cheese Farm, enhancing the culinary offering on Palm Jumeirah.



