The company has announced the opening of its first-ever retail location at Place Vendôme, in Lusail, Qatar.
Located on the first floor of Place Vendôme in Lusail, the new 267sq m New Balance store brings the brand’s iconic athletic style and innovation to one of Qatar’s most prestigious shopping destinations.
The fresh retail concept is built to put people, not products, at the centre of consumer experience. Designed around central seating gestures, the store aims to encourage customers to convene, draw inspiration from each other and find their authentic style.
The concept will include an edited assortment of merchandise as well as visual storytelling to accompany select products, highlighting the makers and origins behind them, illuminating New Balance at the intersection of sport and culture. The selection of footwear and apparel will be curated so both an elite athlete and a fashion influencer can each envision their next great moment, side by side.
Shane Eldstrom, CEO United Developers, said, “Welcoming New Balance to Place Vendôme adds a new dimension to our retail mix. As a brand at the intersection of sport and culture, they bring a fresh perspective that resonates with Doha’s dynamic spirit and we look forward to seeing how their presence, collaborations and innovative products inspire our customers.”
