Overstock.com, which purchased the intellectual property and digital assets of the bankrupt retailer in June and said it would merge its site with Bed Bath & Beyond’s, has announced the US launch of the BedBathandBeyond.com site.
“Overstock has a great business model with a name that does not reflect its focus on home,” said Jonathan Johnson, who has served as CEO of Overstock since 2019. “Bed Bath & Beyond is a much-loved and well-known consumer brand, which had an outdated business model that needed modernising.”
The launch follows the debut of the refreshed site in Canada. It also comes after the home goods retailer completed liquidation sales at its stores, all of which are now closed.
The new site features Bed Bath & Beyond’s signature kitchen, bed and bath-related products. It also boasts a growing assortment of furniture and other home product categories, including area rugs, lighting, décor and home improvement, among others.