Visual artist Alayna Zaid has launched her Bengaluru-based label with a flagship on Lavelle Road and debuted the Spring/Summer 2025 collection, Tidal Bloom.
SIORAI, a contemporary luxury label conceived as a system of intentional dressing, marks its debut with the opening of its flagship store on Lavelle Road, Bengaluru and the launch of its inaugural Spring/Summer 2025 collection, Tidal Bloom.
Founded by Alayna Zaid, SIORAI proposes a new philosophy of dressing that moves fluidly between precision and ease, structure and softness, power and play.
A visual artist, Zaid held her first solo exhibition at the age of nine. Her artistic practice, shaped by early exposure to form, colour and texture, continues to inform her design vocabulary today. “SIORAI redefines craft for a new generation of wearers who move between categories – not just in fashion, but in identity,” says Zaid.
“By focusing on intentional design and authenticity over hype, SIORAI aims to set a new standard for what modern Indian fashion can be: rooted yet new, crafted with care and unafraid to evolve as its wearers do.”
Situated in one of Bengaluru’s most storied cultural and commercial districts, the Lavelle Road flagship signals the brand’s arrival. The store has been designed in collaboration with Aston Design, a Singapore-based studio renowned for its refined, cross-cultural interiors. Their projects span India, Sri Lanka, Japan, the Maldives and Singapore, including notable spaces like the Acne Studios store in Hong Kong and Baia in Singapore. The space offers a tactile entry point into the brand’s world, where material, silhouette and texture speak first.
