The Lux Collective, the globally recognised hospitality group behind its luxury flagship brand – LUX*, has announced a strategic partnership with QUBE Development.
This collaboration marks the Middle East debut of LUX* branded residences through the exclusive launch of a new luxury residential project scheduled to be completed in 2028.
This partnership unites two industry visionaries, The Lux Collective and QUBE Development, both renowned for their commitment to design excellence, innovation and premium living experiences. The project is set to redefine luxury living in Dubai, combining the best in residential development and world-class hospitality.
QUBE Development has rapidly gained recognition for its pioneering approach to real estate, focusing on creating sustainable communities that appeal to a modern, discerning clientele. The company is known for delivering future-ready urban spaces that prioritise lifestyle, comfort and cutting-edge design.
The Lux Collective is an award-winning global hospitality group, known for its signature brands and commitment to excellence in every aspect of its operations. Its flagship brand, LUX*, is celebrated worldwide for offering an exceptional standard of hospitality, focused on creating vibrant, memorable experiences with a focus on design, service and wellbeing.
“Our collaboration with The Lux Collective is rooted in a shared commitment to purposeful disruption,” said Egor Molchanov, CEO of QUBE Development. “We are drawn to partners who think beyond the conventional, and The Lux Collective team brings a perspective that aligns with how we see the future of luxurious residential living.”
“In line with our progressive global growth strategy and focus on the Middle East region, this collaboration with QUBE Development marks a meaningful expansion for our luxury flagship brand LUX* in Dubai,” said Olivier Chavy, CEO of The Lux Collective. “QUBE is a respected developer with a clear passion for premium projects and regional growth. We are excited to partner with a team that shares our values and commitment to sustainability and excellence.”
