Northern Ireland’s leading outlet destination, The Boulevard, has announced the arrival of sporting goods outlet, Sportslocker, opening on Saturday 3 May 2025, creating eight jobs in the local area.
Joining an already strong roster of sports and leisurewear brands including Nike, Under Armour, Adidas, Asics and Castore, Sportslocker will take a 1,300sq ft unit, where it will boast a range of sports replica, such as Oracle Red Bull Racing apparel with up to 70 per cent off everything instore.
The announcement follows what has been a very successful trading period for the Lotus Property owned scheme, with sales hitting a +8 per cent increase and footfall climbing by +38 per cent against Easter fortnight last year. The scheme hosted a throng of Easter events across the period including a pop-up from local homeware and accessories brand, Cohen & Co, following its previous visit to the scheme at the end of last year for Black Friday.
Earlier this month, the scheme welcomed Northern Ireland leading cosmetic brand, BPerfect, taking a 2,231sq ft unit to operate its first ever outlet store with up to 90 per cent off RRP across the brand’s iconic core ranges and seasonal bundles. The Boulevard continues to be the top choice for many brands ‘firsts’, signalling retailer confidence in the scheme.
Chris Nelmes, Retail Director at The Boulevard commented: “As we look to the rest of the year, there is immense excitement for welcoming new and existing customers to The Boulevard. The addition of Sportslocker will further strengthen our sports and leisure offering ahead of what will be a busy sports calendar for the summer, with The Open Championship just around the corner. The Boulevard has been going from strength to strength so far this year and with the recent uptick in sales and footfall over Easter, the scheme continues to hold strong against the nationwide downturn. We are delighted to welcome Sportslocker to the scheme and look forward to welcoming the new tenants we have on the horizon, including Hollywood Bowl later this year.”
