Sustainable lifestyle brand Newbie, part of the Swedish fashion group Kappahl Group, is excited to announce a brand-new store opening in Windsor next week.
With timeless design and a nostalgic style, Newbie will be opening a site in Windsor on Thursday 5 June that will offer carefully crafted clothing for babies, children and women – always made with love and care.
The brand is continuing its expansion in the UK with further store openings in strategic locations across London and the UK later this year. May 2025 saw a new store open in Bromley and the Windsor opening will be the ninth UK store, with a further four stores expected to open this year, Newbie will have a total of 13 UK stores.
This expansion is part of the company’s long-term growth strategy, where the focus is on a three-pillar strategy of establishing a presence in key markets, meeting increased demand and creating inspiring in-store experiences. Newbie’s success is built on creating an inspiring shopping environment and on its firm focus on sustainability, characterised by quality, timeless design and a nostalgic style. This follows successful store openings in Canary Wharf, Brent Cross and Guildford in 2024.
The Newbie store in the Royal Borough of Windsor will be 131sq m, offering a complete wardrobe for children aged 0 months to 8 years, featuring hand-drawn patterns and a soft colour palette inspired by nature with a clear focus on sustainability. All collections are made of high-quality materials like organic cotton and RWS-certified wool and are designed for longevity, allowing them to be passed down through generations, appealing to customers who favour sustainable fashion.
