A revolutionary new attraction is now open at one of the world’s most iconic destinations – and it’s already capturing the imagination of visitors and industry insiders alike.
Niagara Virtual, the world’s first location-based flying (LBF) experience over Niagara Falls, is now thrilling guests at the newly opened Rainbow Air Tourism Center on the US side of the falls.
The attraction has been created through a partnership between Frontgrid, which combines motion-based engineering and immersive content to story tell innovative experiences and Rainbow Air Helicopter Tours, which also orchestrates real-life helicopter flights over the falls.
Tammy Owens, Business Development Director and Producer for Frontgrid said: “Blending immersive virtual reality, gamification and motion-based engineering, the experience gives guests a chance to explore Niagara Falls from a whole new perspective – under canopy, in first person and entirely under their own control.”
Since opening its doors earlier this summer, the attraction is drawing in visitors from around the world and generating positive feedback for its innovative take on destination-based VR entertainment.
“Location-Based Flying” (LBF), a term coined by Frontgrid, represents a new category of immersive attraction – one that merges place-specific storytelling with active, first-person exploration. Unlike traditional fly-over films or passive VR, guests at Fly Niagara VR self-steer through a detailed, interactive recreation of the region. Their movements are tracked in real time, allowing for precision control and a genuine feeling of free flight.
Matt Wells, CEO of Frontgrid, commented: “What we’re seeing here is a perfect example of how attractions can evolve by combining innovative tech with a globally recognised destination. LBF is proving itself to be both a crowd-puller and a profitable format and Niagara Virtual is a shining example of what’s possible.”
