Central Food Retail, the food retail arm of Central Retail, is expanding its portfolio through a partnership with South Korean retailer Emart to launch the value-focused store concept No Brand in Thailand.
The first standalone No Brand store will open at Central Bangna on 31 March, marking the brand’s official entry into the Thai market. The upcoming Bangkok store will carry more than 2,200 products, including Korean snacks, pantry staples and household goods.
Central Food Retail said the concept targets consumers seeking value without compromising quality and benefits from the continued popularity of Korean culture and products in Thailand.
According to MD Thanawat Jirajariyavej, the partnership is part of a strategy to broaden the group’s retail offering while tapping into demand for value-driven products among Thai shoppers. “This initiative marks another significant step in elevating our portfolio toward becoming a World-Class Grocery Destination through a Value-Driven Retail model that sustainably delivers quality, design and value to our consumers,” said Jirajariyavej. “Furthermore, it highlights Thailand’s potential as a strategic consumer hub in Southeast Asia, which continues to show robust growth and attract world-class brands to expand their presence in the region.”
Launched by Emart in South Korea, No Brand now operates more than 270 stores in the country and has expanded into overseas markets, including the Philippines and Laos. Its products are also exported to more than 20 countries.
Central Food Retail operates grocery and specialty retail formats, including Tops, Tops Food Hall, Tops Daily, Tops Online, Tops Care and Matsukiyo.
