After a first temporary space in 2020 to accompany its launch, Nodaleto returns to Paris with an “immersive” pop-up store.
In six years, Julia Toledano’s shoe brand has evolved and matured, while expanding its offering to other product categories through collaborations via the new Noda line, unveiled for the occasion. The store, which remains open until 26 June, is located at number 5 rue Rouget de Lisle, a stone’s throw from the Tuileries and La Condorde, behind rue Saint Honoré.
After opening a temporary store for two years in Miami, USA, between 2022 and 2024, the objective for the brand, known for its Bulla baby shoes with double straps and a thick flared heel, is to reconnect with its Parisian clientele, the most active on its e-commerce site, while opening up to direct physical sales by testing the market.
In recent years, Nodaleto has reduced the number of its resellers to around fifty, selecting the stores most in line with the brand based on market demand. In the capital, it is notably present with corners at Galeries Lafayette, Printemps and Bon Marché.
