Native, Inspiring, Unique

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Built on an enthusiasm for the hotel industry and with the satisfaction of its guests the goal, NOVUM Hospitality has grown into a major player across European cities. Here, RLI speaks to CEO & Owner David Etmenan to learn more about the company and its different hotel brands.

Launched in 1988, NOVUM Hospitality operates 3- and 4-star hotels across key European cities and operates under three separate banners, each of which has a different modus operandi. NOVUM Hotels are individually designed businesses without any fixed standardisation in relation to their room design. Select Hotels are 4-star city hotels that feature state-of-the-art amenities and a wide range of business services, whilst its newest banner niu Hotels has its own character and is characterised by their individual Neighbourhood concept. The experience of a niu hotel is unique through its Living Lobby and excellent F&B concept.

“NOVUM Hospitality has been running city hotels for 30 years, and the portfolio operates 108 hotels across Germany, Austria, Switzerland and other CEE regions,” explains David Etmenan, CEO & Owner of NOVUM Hospitality. “We focus on busy metropoles and offer a variety of comfortable mid-classed city hotels with individual touch, selected upscale conference hotels and stylish smart brand niu hotels for millennials and digital natives.” The last year has been a tremendous success for the group that has seen its turnover increase by more than 47 per cent. The newest brand niu was launched in 2017 and this marked a milestone for the portfolio and the beginning of an outstanding transformation process of the family-run group. Currently the group has 40 hotel projects under development, from the UK to Austria, from Northern Germany to Switzerland. This year eight new properties will open and by 2020/21 the aim is for the portfolio to consist of 160 hotels with more than 20,000 guest rooms.

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