Italian luxury streetwear brand Off-White will enter the Indian market in the first quarter of next year, under an exclusive distribution partnership with fashion retail house Brand Concepts.
The company initially estimates a US$5M investment over the next few years to establish Off-White, which was sold off by LVMH to Bluestar Alliance last year, throughout the country.
“So far, our focus has largely been on accessories within the premium segments. With this launch, we are entering two new spaces: The luxury segment and the mainstream apparel business,” said Abhinav Kumar, Co-Founder and CEO of Brand Concepts.
The line-up, ranging from apparel, bags and wallets to a complete footwear line, will be introduced under Brand Concepts’ premium multi-brand store, Bagline. The retail platform already features names such as Tommy Hilfiger Travel Gear, United Colors of Benetton and Juicy Couture.
“The streetwear culture in India is on the rise, reflected in the growing sneaker movement across the country. With one of the youngest populations in the world, the demand for streetwear is both timely and relevant, making India a natural market for expansion,” said Kumar.
