Off-White™ has announced the opening of its Hong Kong flagship store at K11 MUSEA in the Tsim Sha Tsui landmark. The new store overlooks the Victoria Harbour and features floor-to-ceiling windows, offering customers a unique shopping experience that’s just as special inside as it is outside.
The Virgil Abloh-helmed label will offer both menswear and womenswear pieces from its Fall/Winter 2019 collection, selling everything from cross-branded T-shirts and its industrial belt to rarer peices, like the upcoming collaborative capsule with UNDERCOVER.
Off-White™’s new store features a large LED screen on the outside of the shop, reimagining typical manikin-adorned window displays for something more conceptual. Inside, customers will be able to shop in the comfort of velvet-lined walls, relax on matching furniture, and take in the sights of marble, wood and steel constructions around the store.
Source: hyperbeast.com
