The activewear brand owned by Zara owner Inditex, Oysho, has made its debut in the Philippines at the Mall of Asia in Manila.
The 659sq m single-level store is divided into several zones: A Welcome Zone with a ceramic block wall displaying the Athleisure range; a Club Zone with oak wood finishes; a Basics Zone with zipper rails for product display and fitting rooms lined with oak panels.
A Wow Zone at the entrance showcases seasonal collections supported by branded light imagery. The facade is finished in natural stone and a continuous linear lighting system inside is designed to provide a “consistent” look across the space.
Oysho is one of eight retail concepts operated by Inditex, which also owns Zara, Pull&Bear and Massimo Dutti. The Philippines launch builds on the brand’s presence in Asia, where it already trades in markets including China and South Korea.
